In my experience working with service-based business owners, there are usually two reasons why their phones are not ringing off the hook. Both are simple fixes that just require some focus and attention.

When we say “batch your marketing content” it means to create multiple pieces of like content. When you make a batch of cookies, you don’t make the batter to make one cookie. You make a whole bunch of cookies. As with your social media content, you can make a whole bunch of social media posts at one time, write a few blog posts in one sitting, or create a few months’ worth of email marketing content in a few hours.

As a marketer, it's my job to stay on top of social media trends, but as a human being who values mental health, integrity, and honest business practices, social media and I don't always jive. It's a weird time to be a marketer.

I could have alternatively titled this post, “organizing your content will change your life”, but I thought that was a bit dramatic. Also, when I hear myself say “organizing content” I realize it sounds a bit like marketing jargon and words that marketing professionals may understand, but entrepreneurs may not. “Organizing Content” means that we are organizing blog posts and social media posts and our email marketing materials. It also means, and what I really want to talk about today,

I told a friend recently that if you could look inside my brain it would look like the Nasdaq ticker; just a constant stream of information and a running to-do list. I told her that it helps me to write it all down in the form of a brain dump so that I can see things clearly. This provides a lot of relief so that I don't have to spend the mental energy remembering. This practice helps me to stay organized so that the important things in my life don't fall through the cracks or get overlooked.

I credit the operations leaders I’ve worked with in the past for the concentration I place on metrics and Key Performing Indicators (KPIs). I value data because it really tells a story. It tells the story of performance, of interest, and more. Today we'll talk about what metrics matter, where to find them, and what to do with the data you receive. Personally, I find a lot of value in simplicity. I find a lot of comfort in standard work and in repeatable, scalable processes. On days when I really

The options are endless. There are millions of ways to market your small business. New statistics come out all the time explaining the benefits of this marketing tactic and that marketing tactic, but you can’t and shouldn’t do all of the things. So how is one to know what would be the most effective? How is one to know where to even start? Below I’m sharing the options available to you and the framework by which you can make decisions about which marketing tactics to choose, so that can attract

You may be wondering what all the hype is about when it comes to email marketing. Why do marketers like me plant our flag on the email marketing mountain? Isn’t it spammy to send people emails? Don’t we get enough emails in a day? I’m going to tell ya what the hype is all about and hopefully debunk some myths and limiting beliefs around email marketing. Email marketing is one of the most profitable marketing activities at this point in time and I’m going to tell you why that’s so. We’ll talk

What does successful marketing even look like? Well, we know that our marketing is successful if it achieves specific goals that we defined in advance.

I worked in the manufacturing industry as an Executive Assistant for many years. I had a fantastic perspective of how a profitable, efficient, thriving company could run. I had the privilege of working with leaders whose main mission was to leverage the talent of their team by breaking up roadblocks & cutting red tape so their people could produce the most meaningful work with efficiency and ease. I learned first-hand that excellent leaders view their most important role as one which uses their

Are my marketing efforts paying off? Should I be getting more leads? Should I have more direct messages from interested parties? 33% of entrepreneurs do not know if their marketing efforts are effective (source). Of small business owners that I've talked to, many feel like they should be marketing their business more or better than they are right now, and when asked why they feel that way, the most common answer is, "to get more clients." It's evident that small business owners can't tell if

I regularly teach on the topic of creating and consistently sharing content on social media in order to grow an audience, earn market share, generate more qualified leads, and draw in great partnership opportunities. Today, we're talking about consumption and setting clear, well-established boundaries about what you let "feed" that perfect brain of yours. First let me say this: Social media has no power in your life. Nada. It hasn't wronged you in anyway, done anything to you, nor does have any

The reason marketing can feel so overwhelming is because there are so many options and you’re not sure where to focus your limited time or resources! From social media, blogging, podcasting, webinars, and so much more, there are endless ways to connect with a desired audience. But the way to combat confusion is to put a plan in place: We simplify marketing by developing a purposeful and focused strategy to reach the people you seek to serve with maximum effectiveness and efficiency.

A testimonial simply tells others what's been true for someone who has gone before them and bought the thing they're considering buying.

2020 was the year that I got laser focused and decided to stop underinvesting in myself. This is a blog post about what happens when we try new things, trust ourselves, and go all in to “protect the asset”.

Inbound marketing earns more customers, grows an audience organically, and elevates the public perception of your brand. The first step in getting a new client is recognition: one must know of you before they can hire you. Let's talk about repurposing your inbound marketing content.

Businesses with blogs generate more business, attracted better leads, and increase their email subscribers more than businesses who don't have blog.

Entrepreneurs eager to grow their businesses are curious about ways to grow their audience, elevate their brand, and generate qualified leads. Whether you're in the building stage, the growing stage, or the maintaining stage, no one will argue that consistent, thoughtful marketing is a must, and no credible business will ever stop marketing their business altogether. We, the entrepreneurial collective, stress the importance of a great marketing campaign as a catalyst to attract qualified leads

Can we talk about differentiation for a minute? Let's talk about what we think differentiation is, versus what it really is. ✔️ Differentiation is a catch-all phrase for the experiences, education, and story that has gotten you to where you are right now. Differentiation is literally what makes you, YOU! Breeds confidence, inspiration, clarity of message, and potential opportunities. ❌ What we think differentiation is: A manufactured up-leveling of who we think we need to be in order to make more

Six steps to planning content that resonates with your Ideal Client and elevates your brand.