#6 The Case for Prioritizing Email Marketing in Your Marketing Strategy

Written By Kelly Smith

Email marketing is said to be one of the MOST PROFITABLE marketing tactics at the moment, delivering one of the highest returns on investment. But, as a small business owner, you’re a bit apprehensive. Is it really worth the hype? And what IS the right number of emails to send? Isn’t it spammy to send people emails? I hear you, and I’m here to help! Join me as I debunk some of these limiting beliefs around email marketing and explain why it matters, how to do it well, and how to ensure it’s paying off.

In this episode, you will learn:

  • Why email marketing is the key to bringing your brand to LIFE

  • The RIGHT way to do email marketing so that it isn’t spammy

  • Three key indicators of SUCCESS in your email marketing strategy

  • Reasons a high unsubscribe rate doesn’t have to be a bad thing (and when you should be concerned)

  • A list of three items you NEED to get started with email marketing

  • Some helpful statistics about email marketing (for the statistics nerds like me)

  • And much more!

Mentioned in this episode:

Starting your Email Marketing Journey and in search of an Email Service Provider? I recommend Flodesk. (I am not an affiliate, but you do get 50% off with my link)

Interested in learning more about the statistics mentioned in today’s episode? Find them here.

Reach out to me: info@willowandoaksolutions.com

Learn more about how we support businesses at Willow and Oak Business Solutions: https://www.willowandoaksolutions.com

Follow me on Instagram: https://www.instagram.com/willowandoaksolutions/

Kelly Smith
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#7 A System for Setting Goals: Creating a Belief Plan That Grows Your Business & Improves Your Life
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#5 A Framework to Choosing the Right Types of Marketing Tactics for Your Business